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|本期目录/Table of Contents|

 从善念到善举:社会善念改善污名群体募捐困境——刻板印象的中介作用(PDF)

《心理学探新》[ISSN:1003-5184/CN:36-1228/B]

期数:
 2025年05期
页码:
 435-444
栏目:
 
出版日期:
 2025-10-25

文章信息/Info

Title:
 From Good Thoughts to Good Deeds:Social Mindfulness Ameliorates the Fundraising Plight of Stigmatized Groups-The Mediating Role of Stereotypes
文章编号:
1003-5184(2025)05-0435-10
作者:
 王寒1; 许剑萍1; 郑春东2
 (1.天津大学教育学院,天津 300354; 2.天津大学管理与经济学部,天津 300072)
Author(s):
 Wang Han1; Xu Jianping1; Zheng Chundong2
 (1.School of Education,Tianjin University,Tianjin 300354; 2.College of Management and Economics,Tianjin University,Tianjin 300072)
关键词:
 社会善念;  刻板印象;  污名群体;  慈善捐赠
Keywords:
 social mindfulness;  stereotype;  charitable donation;  stigmatized groups
分类号:
 B848
DOI:
 -
文献标识码:
 A
摘要:
 为改善污名群体的捐助困境,研究基于中国人的社会善念结构,采用问卷自评和社会善念的操纵等方法分别从理论和实际操作层面验证社会善念对捐赠意愿的影响。结果表明:(1)社会善念可以通过刻板印象的中介影响捐赠意愿;(2)社会善念的具体维度通过提升污名群体在热情-能力刻板印象中的优势维度评价,来提高对其的捐赠意愿;(3)针对具体污名群体(流浪者),积极情绪效价通过社会善念与刻板印象的链式中介对其捐赠意愿产生正向影响。结果验证了社会善念对污名群体刻板印象和捐赠意愿的影响,为污名化群体的公益募捐策略优化提供了新的理论视角。
Abstract:
 To address the donation challenges faced by stigmatized groups,the questionnaire-based self-assessment and social mindfulness manipulation techniques were used to investigate its impact on donation intentions from both theoretical and practical perspectives.The results showed that:(1)Social mindfulness can influence donation intentions by mediating stereotypes.(2)The specific dimensions of social mindfulness enhance the willingness to donate to stigmatized groups by improving the evaluation of these groups on the advantageous dimension within the warmth-competence stereotype.(3)For a specific stigmatized group(the homeless),a positive emotional orientation positively influences their donation intentions through a chain mediation involving social mindfulness and stereotypes.The results demonstrated the effect of social mindfulness on the stereotype and donation intention of stigmatized groups,and provided a new theoretical perspective for the optimization of public welfare fundraising strategies for stigmatized groups.

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备注/Memo

备注/Memo:
 基金项目:国家自然科学基金项目“面向捐助者回避的慈善营销机理:一个基于计划行为理论的两阶段行为模型”(72172102)。
通信作者:郑春东,E-mail:zcd@tju.edu.cn。
更新日期/Last Update:  2025-10-20