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|本期目录/Table of Contents|

 形象化摘要与读者传播行为意愿的关系:认知负荷与感知喜爱度的链式中介作用(PDF)

《心理学探新》[ISSN:1003-5184/CN:36-1228/B]

期数:
 2024年06期
页码:
 516-520
栏目:
 
出版日期:
 2024-12-20

文章信息/Info

Title:
 The Relationship between Visual Abstract and Readers’ Behavioral Intention to Disseminate Information:The Chain Mediating Role of Perceived Enjoyment and Cognitive Load
文章编号:
1003-5184(2024)06-0516-05
作者:
 杨永乐1; 刘梦颖1; 江 波1; 2
 (1.苏州大学心理学系,苏州 215123; 2.苏州大学传媒学院,苏州 215123)
Author(s):
 Yang Yongle1; Liu Mengying1; Jiang Bo1; 2
 (1.Department of Psychology,Soochow University,Suzhou 215123; 2.School of Communication,Soochow University,Suzhou 215123)
关键词:
 形象化摘要;  认知负荷;  感知喜爱度;  传播行为意愿
Keywords:
 visual abstract;  perceived enjoyment;  cognitive load;  behavioral intention to disseminate
分类号:
 B848
DOI:
 -
文献标识码:
 A
摘要:
 以408名在校大学生为研究对象,通过测量法探究形象化摘要与纯文本摘要之间认知负荷、感知喜爱度以及传播行为意愿的差异,并进一步检验认知负荷与感知喜爱度在摘要类型对传播行为意愿影响中的中介作用。结果发现:(1)浏览形象化摘要时认知负荷更低、感知喜爱度更高、传播行为意愿更强;(2)认知负荷与感知喜爱度在摘要类型与传播行为意愿的关系中起链式中介作用。
Abstract:
 The study was conducted with 408 college students to investigate the differences in cognitive load,perceived enjoyment,and behavioral intention to disseminate betweenvisual abstract and text-only abstract by questionnaires and to further examine the mediating roles of cognitive load and perceived enjoyment in the relationship between abstract type and behavioral intention to disseminate.The results found that:(1)readers have lower cognitive load,higher perceived enjoyment,and stronger behavioral intention to disseminate when browsing the visual abstract;(2)Cognitive load and perceived enjoyment play a chain mediating role in the relationship between abstract type and behavioral intention to disseminate.

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备注/Memo

备注/Memo:
 基金项目:国家社会科学基金一般项目(20BXW050),教育部人文社会科学研究规划基金项目(18YJA860006)。
通信作者:江波,E-mail:jiangbo@suda.edu.cn。
更新日期/Last Update:  2024-12-20